Rooder UK

Rooder UK Company Profile

Rooder Technology Limited is a high-tech enterprise headquartered in Shenzhen, Guangdong Province, China. The company specializes in the research, development, manufacturing, and sales of electric short-distance mobility solutions, including electric scooters, electric bikes (e-bikes), citycoco choppers, electric motorcycles, and self-balancing scooters .

The company was founded on the business philosophy of "customer first and attentive service." The name "Rooder" carries special significance—it was the name of designer Li Qingjian's first client. On July 17, 2014, Li Qingjian began building the brand to honor every cooperative client, subsequently registering it as both a company name and trademark. The logo underwent four revisions before its final completion on September 17, 2014, in Shenzhen .

Corporate Identity and Brand Philosophy

The company's visual identity is thoughtfully designed to reflect its core business. The letters "OO" in "Rooder" are stylized to represent the front and rear wheels of an electric vehicle. The outer ring symbolizes the tire, while the inner ring features a wheel hub composed of nine square bars arranged in an orderly manner. This design carries symbolic meaning—the square bars represent how all cooperation partners can learn from each other's strengths and achieve long-term collaboration. The presence of both "0" and "9" within the same wheel signifies a journey from nothing to existence, from small to big, and from big to strong .

The company's vision is to "Make Life More Comfortable, Flexible and Healthy." Rooder Technology Limited is committed to providing excellent short-distance transportation tools while adhering to the social responsibilities of energy saving, low-carbon living, and environmental protection .

Products and Specialization

Rooder Technology Limited's professional team focuses on the design, manufacturing, marketing, and service of several product categories:

• Citycoco Chopper: The company's signature product line, featuring distinctive fat-tire electric choppers. Models include the citycoco M1P (2000W motor, 45km/h top speed) and the Larsky 4000W model designed for Brazil and USA markets 

• Electric Scooters: A wide range of electric scooters for personal commuting, including models like the GT01 (6000W, 48V, 23Ah battery) and the 803O11 (52V, 2400W, 28Ah battery) 

• Electric Bicycles: Fat tire e-bikes and commuter bikes such as the CB01A and CB01B models (1000W, 48V, up to 40Ah battery) 

• Electric Motorcycles: High-performance electric motorcycles for various applications

• Self-balancing Scooters: Two-wheel self-balancing electric scooters 

The company has also launched sub-brands including Ronzlla for specific product lines .

Manufacturing Capabilities and Scale

Rooder Technology Limited has established substantial manufacturing infrastructure:

• Investment: First phase investment of 20 million yuan (approximately $2.8 million USD)

• Facility Area: Covering 30,000 square meters of factory space

• Workforce: 200 employees

• Production Capacity: Supporting 2 electric bicycle production lines with an annual capacity of 60,000 units

• Manufacturing Capabilities: In-house workshops for baking, injection molding, welding, and assembly 

The company maintains overseas warehouses in the United States, with four distribution centers strategically located in the East, South, West, and North regions. These warehouses total 60,000 square meters of storage space, supported by a 20-person local service team in the US market .

Certifications and Quality Assurance

Rooder Technology Limited adheres to strict quality management systems and holds numerous international certifications:

• ISO9001: Quality management system certification

• CE: European Conformity certification for product safety

• FCC: Federal Communications Commission certification for electronic devices

• RoHS: Restriction of Hazardous Substances compliance

• EEC: European Economic Community certification for vehicle approval

• DOT: Department of Transportation certification for tires and vehicle components

• UL: Underwriters Laboratories safety certification

• TUV: Technical Inspection Association certification (Germany) 

The company reports no quality complaints for three consecutive years, attributed to their strict quality management system and comprehensive after-sales service .

Research, Development, and Intellectual Property

Rooder Technology Limited possesses numerous independent intellectual property rights and core technologies. The company maintains:

• R&D Team: 12 dedicated research and development professionals

• Design Team: Among the most professional and experienced designers in the electric mobility field

• Patents: Multiple independent patent technologies including design patents and new practical patents

• Innovation Capacity: The company releases two new models every month, consistently positioning itself at the forefront of the industry 

The company advocates an enterprise philosophy rooted in "fear of nature" and believes that "science changes life." This principle guides their comprehensive design and R&D system for smart outdoor sports products and personal vehicles .

Global Market Presence

Rooder Technology Limited has established a significant global footprint:

Export Markets

The company exports to 125 countries worldwide, with a primary export ratio of 81%-90% of total production. Key markets include :

• North America: United States, Canada

• Europe: Italy, Russia, Germany, United Kingdom

• South America: Brazil, Chile, Ecuador

• Asia-Pacific: Japan, South Korea, Australia

Customer Applications

Their products serve diverse applications including :

• Personal commuting vehicles

• Police patrol duty

• Metro station carrying

• Airport and convention center operations

• Tourist attractions and scenic spots

• Golf courses

Trade Partners

Based on customs data, the company has established trading relationships with partners including Vortexglobal Solutions S.A.S. and Cesar Huerta Co., with significant trade activity recorded in Ecuador and the United States markets .

Business Model and Services

Rooder Technology Limited operates as both a manufacturer and exporter, offering:

• OEM Services: Original Equipment Manufacturing for custom branding

• ODM Services: Original Design Manufacturing for custom product development

• OBM Services: Own Brand Manufacturing under the Rooder brand name

The company maintains a Private Limited ownership structure with its own export license. Payment terms accepted include T/T (Telegraphic Transfer), L/C (Letter of Credit), D/A, D/P, Credit Card, PayPal, and Western Union .

Customer service operates 7*24 hours online, reflecting the company's customer-centric philosophy. The company has repeatedly won the local "Quality Supplier" award recommended by Alibaba.com .

Enterprise Culture and Values

Rooder Technology Limited operates on core values reflected in their working style: serious, efficient, dependable, dedication, and insisting. The company continuously improves product quality and service to satisfy customers .

Their business philosophy emphasizes:

• Customer-oriented approach: Sourcing their name from their first client as a tribute to cooperation

• Environmental responsibility: Commitment to energy-saving, low-carbon, and eco-friendly transportation

• Innovation-driven development: Monthly new model releases and continuous R&D investment

• Quality first: Zero quality complaints for three consecutive years across major product lines

Contact Information

• Company Name: Rooder Technology Limited (Shenzhen Rooder Technology Co., Ltd.)

• Location: Shenzhen, Guangdong Province, China

• Website: www.roodergroup.com

• Brands: Rooder, Ronzlla